8 Best Business Marketing Strategies that Work in Kenya

Is your business up and running? If so, then I guess you are looking for marketing tips and strategies to promote your business without breaking the bank. We are going to show you the best business marketing strategies in Kenya that work.

You see, many factors contribute to business success. It is not only your product or service but also your creativity in marketing, customer service, and overall business management.

Many people start a business, and after a short period, they are out of business. Why? They couldn’t stand the challenges that came. However, this should not be your case because if you learn the best business marketing strategies, you are going to sell like a pro.

But let’s get things first.

What do small businesses need to succeed?

I know the above questions bang on your head all the time. But don’t sweat it out, because below are excellent tips to help your business succeed.

1. Believe in your brand.

Who else is going to buy from you and believe in your brand if you don’t do it yourself? You see when you love your business and trust that you are selling quality products and services, then people are going to feel and value your brand.

2. Make customer service your number one priority.

We all loathe poor customer service. Sure, you may have the best product or service, but with poor customer service, clients are going to run screaming in the other direction. And what happens? You will make no sales and ultimately close your business.

Focus on offering excellent customer service, whether you are running an online or brick-and-mortar store business. Answer any client’s questions and take into account all the customer feedback. Additionally, focus on your customers and their needs. 

3. Strive to get referrals by word of mouth.

Wouldn’t it be amazing if customers flocked to your store just because they heard how excellent you are from someone else? That is one of the best marketing strategies to scale up your business in Kenya. And how do you earn word-of-mouth referrals? By offering irresistible products and services and providing excellent customer service.

 4. Be innovative and creative.

You need to be innovative and creative in all aspects of your business to succeed. Don’t trust your same old business model that worked decades ago. Or imagine that your current business marketing model is going to work for some years to come. Product and service strategies change from time to time. Also, business promotion strategies change.

Always be ahead of time and learn new ways to promote and scale your business.

The best business marketing strategies work with little to no marketing budget.

1. Claim your Google My Business profile.

It is 2019, and everyone is using the internet to search for anything and everything, including products and services. That is why you need to claim your Google My Business profile immediately. Google My Business is one of the best business marketing strategies that has been tried and tested. 

What’s more, GMB is a free tool offered by Google. The fact that it is free makes it an affordable marketing tool for your business. When you claim your GMB, it will make your business rank on the search engine results pages. The excellent news about GMB is that you can claim your profile for any business you run. So whether you sell furniture, electronics, or groceries, Google My Business has your back. Once you claim your profile, your business name, location, reviews, and open hours will appear on local Google searches. 

2. Market your business on social media.

Social media is also another way to market your business and generate revenue. As a business owner, you have the power to leverage and sell to social media users without spending money on marketing. 

Social media sites like Facebook have pages and markets to help you sell. Consider setting up a Facebook page for your mitumba business, butchery business, Cafe business, or even delivery business. Use that page for marketing your business by posting engaging content and including CTAs (call-to-action).

You can also use your page to run paid ads on Facebook if you have the money to spend on campaigns. But if you are starting on a tight budget, you can have more people like your page and market to them without ads. Our Facebook page is an example of a business page.

You can also use Twitter, Instagram, and Pinterest to market your business online.

3. Create a website for your business.

Have you ever considered a website for your business? If not, then know that you are leaving money on the table. A website is also another tool that can improve your marketing game in your industry. Statistics show that 88% of consumers run a search on the internet about a product before making a purchase. Having a website can help your business appear in online searches and serve as a place where customers can visit to learn more about your product or service. Additionally, a website keeps your products and services available for purchase around the clock.

4. Embrace email marketing.

Email marketing is also another best business marketing strategy you need to consider for your business. Email marketing is a direct form of marketing that companies use to market to online users. Some of the best things email marketing can do are allow you to connect with your customers. It also allows you to segment your customers according to their buying behavior.

With email marketing, you can also reach people using different devices, like a computer, tablet, or phone. It is a cheap way of marketing your brand and building strong relationships with your customers.

5. Design business cards and flyers.

Business cards and flyers sound like old business marketing models, but they work primarily for those people who don’t use the internet and have never heard about your business page and your website. Consider printing cards and flyers for your business and handing them to potential customers. The best thing about business cards is that you can carry them anywhere and give them out at business or social events. I mean, wherever you get the opportunity. Get a professionally done flyer, card, or both for your business.

6. Use affiliate marketing.

Affiliate marketing is when you ask someone to market your products/services and earn a commission from each sale they make. Who doesn’t want a slice of the cake? Affiliate marketers will go far and beyond promoting your business to earn a commission. It is one of the most affordable marketing strategies for any business.

7. Partner with influencers.

Have you seen celebrities mention certain brands and businesses on social media and YouTube? That is influencer marketing. You can engage influencers to endorse your boutique business, salon, and spa business, or even your grocery business. People are likely to buy products/services endorsed by influencers. And this means more sales for you.

8. Market your products on Corido Marketplace.

Another best business marketing strategy in Kenya right now is using Corido Marketplace. This is a fast-growing and most trusted online marketplace in Kenya and the whole of East Africa. You can market your products on our website and watch your sales soar. You can buy, sell, rent, or dispose of used or new products.

Generate more sales using the best business marketing strategies in Kenya.

You can now agree with me that marketing your business is not hard and doesn’t require a huge marketing budget. Your creativity in marketing can take your business to a whole new level with little to no budget. Focus on your product/service and your customer, and everything will fall in place.

Are you ready to market your business like a pro?

Get in touch with us today via email [email protected] or call +254728704660